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Japan's AI Affinity

The reasons many Westerners despise AI explain why Japanese don't

Matt Alt's Pure Invention

Sanae vs. Anime

What does Prime Minister Takaichi’s landslide mean for Japan's pop culture?

Matt Alt's Pure Invention

Altered States

America's in trouble. Where are the artists?

Matt Alt's Pure Invention

Sony Goes for Peanuts

Some thoughts on Japan's acquisition of an American icon

Matt Alt's Pure Invention

A History of the World in Japanese Toys

Can you decipher the 20th century by looking at Japanese toys? I can try!

Matt Alt's Pure Invention

Boys (and girls), be ambiguous!

When Japanese leaders wade into the culture wars, pop culture suffers.

Matt Alt's Pure Invention

Super Galapagos

In a world driven mad by tech disruption, Japan’s having fallen behind is a superpower

Matt Alt's Pure Invention

Dollars and Demons

Demon Slayer's success shouldn't surprise. We're all otaku now.

Matt Alt's Pure Invention

Anime activism

Global protest movements are relying on imagery from Japan. Here's why.

Matt Alt's Pure Invention

Politics, Chaos, and Cup Noodles

The eerie parallels between Japan's Sixties and America today

Matt Alt's Pure Invention

No Labubus please, we're Japanese

Why a toy craze isn't finding traction in a toy-crazed country

Matt Alt's Pure Invention

Inside the manga hit machine

How Weekly Shonen Jump became a global cultural juggernaut

Matt Alt's Pure Invention

Head in the Clouds

A repost from the archives about Nizo Yamamoto, who transformed anime from fantasy into an all-enveloping reality for fans.

Matt Alt's Pure Invention

Chemtrails over Kyoto

What stops conspiracies from hijacking the conversation in Japan?

Matt Alt's Pure Invention

Pop and Populism

Japan’s far right won big in yesterday's elections. What's it mean for pop culture?

Matt Alt's Pure Invention

Japanese TV vs American Reality

America turned itself into a reality show. Why didn’t Japan?

Matt Alt's Pure Invention

Hell is Other People

The real reason the Japanese government is so obsessed with tourism

Matt Alt's Pure Invention

Empire of Monsters

The rural fantasies of San'in that made Japan a global superstar

Matt Alt's Pure Invention

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Boys vs Girls, Japan vs America

Japan doesn't have a "manosphere." The reasons why might surprise.

Matt Alt's Pure Invention

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Ghibli, glibly

What does Hayao Miyazaki really think about AI?

Matt Alt's Pure Invention

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The revolution will be... illustrated?

What a terrorist incident from 1970's Japan tells us about American politics today

Matt Alt's Pure Invention

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Chinpokomon Diplomacy

In a post-rule of law world, Japan bets on fantasies to see it through

Matt Alt's Pure Invention

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Why didn’t Japan invent generative AI?

Today's "AI arms race" is a sequel. The first played out between the US and Japan. And it isn't over yet.

Matt Alt's Pure Invention

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Japan is not ready for the culture wars

The next four years may be tough for Japanese content in the American marketplace.

Matt Alt's Pure Invention

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The most influential manga in Japan isn’t Japanese

Without Popeye, manga, anime, and video games wouldn’t exist as we know them.

Matt Alt's Pure Invention

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An alleged assassin's Japanese fantasies

The suspect's time in Japan reveals many things about his worldview.

Matt Alt's Pure Invention

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Clash of the Titans

Understanding the Sony-Kadokawa merger

Matt Alt's Pure Invention

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Anime is the Champagne of Japan

Ersatz "anime" abounds. It's time to make "Japanese Anime" a protected designation.

Matt Alt's Pure Invention

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Manga and MAGA

What is the role of Japanese pop culture in the post-liberal era?

Matt Alt's Pure Invention

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Anime's money problem

Anime is blowing up. It's also facing an existential crisis.

Matt Alt's Pure Invention

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Baby, it's hot outside

Japan's never-ending summer continues

Matt Alt's Pure Invention

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Marie Kondon't

Nobody curates clutter like the Japanese. I wrote about it depth for Aeon magazine.

Matt Alt's Pure Invention

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When pop culture meets culture war

Dragon Quest III HD-2D and the pitfalls of producing content in a polarized world

Matt Alt's Pure Invention

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Otaku in Chief

How will Shigeru Ishiba becoming Prime Minister impact Japan’s pop culture?

Matt Alt's Pure Invention

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American Shogun

Does Hollywood finally "get" Japan? Where will Season 2 of Shogun take us? And should we really be idolizing a warlord?

Matt Alt's Pure Invention

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The kids are all right

The world’s falling apart. Can fandom save us?

Matt Alt's Pure Invention

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Anime & NYC

I'll be presenting, talking, and book-signing this week in New York City!

Matt Alt's Pure Invention

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Tokyo disco inferno

The responses to the Juliana's Tokyo lookback were fierce!

Matt Alt's Pure Invention

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Gal Den of Earthly Delights

Juliana’s Tokyo closed 30 years ago this month, but in some ways, the party goes on

Matt Alt's Pure Invention

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I've launched a YouTube Channel

Check out the first of a new series of video supplements to my essays!

Matt Alt's Pure Invention

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Japan, the "most AI friendly country in the world"

The country's leaders are gung ho for AI. But will it kill the golden goose of its content industry?

Matt Alt's Pure Invention

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Goobers, Godzilla, and Governors

Tokyo’s quest to find a new leader grinds to a conclusion

Matt Alt's Pure Invention

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Trolling Tokyo

Making sense of the wildest Governor's race in city history

Matt Alt's Pure Invention

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The United States of Japan

Japan didn't set out to be a pop-culture superpower. It just played out that way.

Matt Alt's Pure Invention

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Age ain't nothing but a number

How is a "hyper-aged" country like Japan also a leader in youth culture?

Matt Alt's Pure Invention

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“Japan Comfort” in a doggy Doge world

The history of modern life is the Internet, the history of the Internet is memes, the history of memes is Japan -- and a certain Shiba Inu symbolizes…

Matt Alt's Pure Invention

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“The first thing we do is, let’s kill all the translators”

Politics, AI and the "last-mile problem" of getting Japanese content to audiences abroad

Matt Alt's Pure Invention